Bethesda Green Presents:
Building a Global Brand:  A Discussion with Seth Goldman
4825 Cordell Ave.  #200
Bethesda, MD.   20814

Wednesday Oct 2nd
5pm - 7:30pm


Tickets for Building a Global Brand: A Discussion with Seth Goldman are on EventbriteAbout this Event

Join Bethesda Green on Wednesday, October 2nd, for a discussion with Seth Goldman, the co-founder and Tea-EO Emeritus of Honest Team, and the Executive Chairman of Beyond Meat.

The discussion will address important topics such as:

    What factors help to build a successful brand?
    How can a company’s core values translate through its branding?
    What are key things to watch out for as your brand gains traction?
    How can brand strategy help a company punch above its weight?

Agenda:

5:00pm Doors Open

5:30pm: Programming Begins

6:45pm: Networking

7:30pm: Event Ends

Light snacks and beverages will be provided.

About Seth:

Seth co-founded Honest Tea out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top-selling organic bottled tea and is carried in more than 130,000 outlets. Under Seth’s leadership, Honest Tea developed innovative partnerships with its organic and Fair Trade Certified™ suppliers. He now splits his time between Honest Tea and Beyond Meat, where he is the Executive Chairman of the Board.

Seth graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Barry and Seth are the authors of the New York Times bestseller, Mission in a Bottle, a business book told in comic book form, which was published in September 2013.

Transportation:

Bethesda metro is a ten minute walk. Parking is available at the Woodmont Garage on Cordell Ave., with both ParkMobile and MobileNow available. Long-term parking is available on the upper levels.